In Season 2 of the TV series The Bear, Cousin Richie undergoes a remarkable transition from sandwich shop lackey to embracing the upscale culture of fine dining. One resource for his change is the yellow book with a bold, black title he is reading in the episode “Forks.” Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect is a lesson plan for anyone who works with the public in any capacity: cashiers, waitstaff, front desk clerks, secretaries, you name it. With honesty and humor, author Will Guidara tells the story of how he empowered his restaurant teams to go above and beyond what is expected in Customer Service. This book outlines how we all can benefit by treating people with warmth, kindness and a sincere interest in creating magical connections, not only in the hospitality business, but in everyday interactions as well.