Jerry Frear is returning to the James V. Brown Library, 19 E. Fourth St., to continue his popular social media marketing series with the program, “Facebook Marketing: Updated and Advanced Tactics,” from 6 to 7:30 p.m. on Wednesday, September 6.

This program is for those who are interested in the changes in the Facebook advertising platform over the past six months. Frear will cover advanced tactics related to the Facebook pixel and custom audiences.

Frear, of Williamsport, has been involved with the internet since the early 1990s. His knowledge includes a firm understanding of new technology and how it relates to the current marketing realities for companies both large and small. He helped pioneer the first database-driven websites in the late 1990s.

Frear currently manages online and new media advertising for more than 500 small business clients. He has developed his own system for search engine optimization and currently specializes in creating new products that use online technologies to market businesses.

Frear serves as an adjunct professor at Lycoming College where he teaches two digital marketing classes and holds free monthly workshops on digital marketing and publishing at the library. He is passionate about empowering local businesses and nonprofit organizations with the knowledge to produce high-impact marketing campaigns at a fraction of the cost of traditional marketing media.

 

The Brown Library is part of a national “Libraries Transform” effort to increase awareness of the changing role of libraries and the ways in which libraries are transforming to meet the information needs of their users.

The program will be presented in the Lowry Room on the third floor of the Welch Children’s Wing. Registration is suggested, but not required. Visit calendar.jvbrown.edu to register or call 570-326-0536.