Digital marketing consultant Jerry Frear returns to the James V. Brown Library, 19 E. Fourth St., with his next program, “Facebook Marketing for Beginners,” from 6-7:30 p.m. Wednesday, April 18.

During the presentation, Frear will teach participants how to set up a Facebook account for business use and build the page in a way that promotes the organization. In this class, Frear identifies winning strategies for building and maintaining a thriving community of Facebook fans.

This course includes detailed information on posting, gaining fans, building a customer and creating ads and shows how to use Facebook Insights to identify the demographics of your fans.

Topics include:

· Planning your page.

· Engaging your community with status updates, photos, and video.

· Best practices and tips.

· Pinning and embedding posts.

· Moderating comments on your page.

· Creating advertisements and using ad manager.

· Using Insights to identify demographics.

· Adding page administrators.

 

Frear has been involved with the internet since the early 1990s. His knowledge includes a firm understanding of new technology and how it relates to the current marketing realities for companies both large and small. He helped pioneer the first database-driven websites in the late 1990s.

Frear currently manages online and new media advertising for more than 500 small business clients. He has developed his own system for search engine optimization and currently specializes in creating new products that use online technologies to market businesses.

This program supports the PA Forward statewide initiative, which believes that libraries are community centers of information, technology and learning that will fuel educational and economic opportunity for all of our citizens. This educational program also shows how Libraries Transform communities through the use of technology training to help transform their lives through digital literacy and lifelong learning, contributing to education, employment, entrepreneurship, engagement and empowerment.

The program will be presented in the Lowry Room on the third floor of the Welch Children’s Wing. Registration is suggested, but not required. Visit calendar.jvbrown.edu to register or call 570-326-0536.

The James V. Brown Library is open from 9 a.m. to 8 p.m. Monday through Friday; noon to 5 p.m. Saturday and Sunday; and 24/7 at www.jvbrown.edu.